DISCUSSING MEDIA CONSUMPTION TRENDS CURRENTLY

Discussing media consumption trends currently

Discussing media consumption trends currently

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Having a look at a few of the recent changes and developments in television and digital content.

In the current digital age, smart phones have become one of the most prevalent instruments that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing limitless feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms enable users to see a variety of customised material and interact quickly, making these videos a lot more appealing and addicting than conventional television. Short form videos are also being used more often here for news and instructional functions, not just for home entertainment. Consequently, this pattern is evolving the way individuals are actively looking for and counting on to receive info, in a much faster, much shorter and more visible format.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their information is also shifting. Individuals are progressively turning towards online news sources, rather than viewing television, to learn about ongoing worldly affairs. However, at the same time, due to a constant circulation of information, individuals are becoming overwhelmed by big volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and easier to navigate. These days it is common to find news channels that have large followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with trusted and authenticated news sources, in a form they can readily follow.

Over the last few years, with the growth of digital content, the way in which individuals consume media has shifted substantially. For many years, traditional television was the primary source of family home entertainment for most people. However, since the advancement of streaming platforms, many audiences are turning away from set up television, especially among younger people. Instead, global media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption habits. These options are popular for enabling people to view the programs and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.

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